Scruples Debuts Hairstylist In-Person Training Program
Scruples Haircare has debuted its Scruples Encore Education (S.E.E.) Program, bringing hands-on, in-person education to the forefront.
Led by CEO Bahira Shami and creative education director and celebrity hairstylist William Whatley, the program delivers cutting-edge techniques in hair color, cutting, and styling, paired with strong foundational theory.
“The S.E.E. Program curriculum will cover trends," says Whatley. "Each session will feature haircutting and coloring and keep attendees coming multiple times throughout the year.”
Schwarzkopf Professional Launches the Switch Page for a Seamless Color Line Transition
Schwarzkopf Professional has introduced the Switch Page, a resource designed to make transitioning to the brand's color line seamless for colorists and salon owners.
With expert insights from brand ambassador Tracey Cunningham, easy-to-use conversion charts, in-depth product education, and an AI chatbot for distributor support, this all-in-one hub ensures a smooth, confident switch.
Stylists can sign up for ongoing education and updates to elevate their color game.
Aura Salonware Integrates Vish for Smart Color Management
Aura Salonware is partnering with Vish color management software to help salons track color usage, cut waste, boost profitability, and overall elevate salon efficiency.
“We are thrilled to launch our partnership, as it empowers Aura customers to optimize their color management processes and achieve consistent color results," says Aura co-founder Jonathan Levine.
“We aim to provide salon professionals with the tools they need to succeed in a constantly evolving industry.”
L’Oréal Opens $160M North America R&I Center
L’Oréal Groupe has unveiled its new North America Research & Innovation Center in Clark, NJ — the beauty giant's largest R&I hub outside France.
The $160 million facility employs 600+ scientists to advance beauty innovation, sustainability, and personalization. It features cutting-edge labs, a consumer testing center, and a mini factory.
PRAI Beauty Secures Investment for Global Expansion
Skincare brand PRAI Beauty has secured a strategic investment from The Dodo Group and Luxury Brands LLC, setting the stage for global growth.
Founder & CEO Cathy Kangas will continue to lead, with a focus on R&D, marketing, and retail expansion, so the brand's award-winning formulas will reach more consumers worldwide.
“This partnership marks an exciting milestone for PRAI Beauty,” Kangas says. “I look forward to collaborating with Michael Dodo and his team to bring our innovative skincare solutions to even more consumers worldwide.”
Cécred Joins Ulta Beauty in Retail Expansion
Cécred, the award-winning hair-care brand founded by Beyoncé Knowles-Carter, is making its retail debut at 1,400+ Ulta Beauty stores starting April 6, 2025.
Marking Ulta’s biggest hair-care launch, the partnership features Cécred’s Foundation Collection, salon takeovers, and exclusive in-store displays. This milestone coincides with Cécred’s 1-year anniversary.
Redken Expands Power Network with New Global Artistic Leaders
Redken has strengthened its global education leadership by appointing Sean Godard as Global Director of Artistic Development, Color, and Brayden Pelletier as Global Director of Artistic Development, Design.
They join global ambassador Sam Villa to shape the future of Redken Education.
“It's crucial to anticipate the future and evolve to meet the ever-changing needs of our industry and remain a trailblazer,” says Vice President Darren Oram. “We use it as a foundation to elevate our future.”
Covet & Mane Acquires Sitting Pretty Halo Hair, Expanding into DTC Market
Hair extension brand Covet & Mane has acquired Sitting Pretty Halo Hair, marking a strategic expansion into the direct-to-consumer market.
Led by CEO Dafina Smith, this move strengthens Covet Brands’ presence in professional and consumer hair extensions.
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