The Green Beauty Community Foundation, in partnership with the Green Spa Network, has launched The Green Pledge 2025 for the beauty industry. The Earth Month campaign is designed to rally beauty professionals around sustainability.
Here’s how it works for professionals:
- Watch a short video on sustainable practices in beauty.
- Take the Green Pledge by affirming five commitments.
- Receive a digital certificate to display their commitment.
- Access a Marketing Toolkit with social templates, press materials, and partner discounts.
The Grean Beauty Community also offers a roadmap for brands to integrate The Green Pledge into their sustainability strategies, business practices, and marketing.
The campaign is gaining momentum and aims to be a defining movement for sustainability in the beauty industry. Supporting organizations include the Professional Beauty Association, Pivot Point International, Innersense Organic Beauty, Universal Companies, Green Circle Salons, Pact Collective, and others.