The producer of the largest beauty and spa event in North America has announced the concurrent shows’ annual New York outing will surpass itself in 2025 with 35% new exhibitors and experiences.
The International Beauty Show, along with the International Esthetics, Cosmetics, & Spa Conference (IECSC), will take over the Jacob Javits Convention Center from March 23-25 with an unprecedented lineup of new content, says event producer Questex.
The two-for-one show grants full access to both events when registered to either one. Media partners to the beauty and spa shows are American Salon and American Spa, respectively.
“We are excited to showcase over 430 trailblazing brands with a record-breaking 166 new exhibitors,” says Elizabeth Fantetti Trevorrow of Questex.
“The co-located shows offer unique opportunities for innovative brands to promote and launch new products and services to tens of thousands of hair stylists, colorists, barbers, nail technicians, makeup artists, lash specialists, estheticians, spa and salon owners and managers, and wellness professionals.”
At the beauty event, barbering is getting a major glow-up with hours of elite barber education and tailored content. Headlining educators at the International Beauty Show include Presley Poe, Sean Casey, Gilad Goldstein, Keya Neal, and Monaé Everett, plus 2025 NAHA Educator of the Year finalists Chrystofer Benson, Candy Shaw, and Nina Tulio.
Two of the featured brands at the beauty show are making their 2025 debut: L3vel3 and Salonory; along with returning top exhibitors CHI by Farouk, DNA Hairtools, HALOCOUTURE Extensions, Hairtalk Extensions, Lashbox LA, Parlux,Turbo Power, and more.
On the spa side, new exhibitors COSGRAM USA and SmrtSkin joins Christine Valmy, Procell Therapies, Dermalogica, FaceReality, HydraFacial, Perfect Corp, Eminence Organic, FarmHouse Fresh, and other major brands.
Other fresh content at the 2025 International Beauty Show includes:
- The Glam & Go Showcase Stage — where big names in beauty demonstrate hot trends and innovations (schedule is here).
- Live Fashion Hair — industry icon Byrd Mena and his crew will appear in New York for the first time ever, bringing elite international educators and artists;
- Fades & Blades Barber Battle – a live “total look” competition powered by L3vel3 with a $1000 cash prize, trophies, belts, and swag bags up for grabs
- The Business District – new exhibit space featuring state-of-the-art solutions for entrepreneurs
Returning to the Javits Center are the popular features:
- Powerhouse Pavilion - a dynamic classroom featuring panel discussions led by award-winning barber educator and activist Rodrick Samuels;
- Say Yes to You Lounge - an inspirational self-care area;
- What’s New for You Zone - featuring new lines, newly launched products, and first-time exhibitors.
The 2024 beauty and spa shows at the Javits Center hosted more than 22K attendees, 220+ exhibitors, 155 classes, and 85 educators.
Where and When: Javits Center, March 23-25 2025
Hours: Sunday, March 23: 10:30am-5pm; Monday, March 24: 10:30am-5pm; Tuesday, March 25: 10:30am-3:30pm.
Registration: Here.
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