Here are recommendations from Leslie Perry, Executive Director of the Professional Beauty Association, for salons wishing to accommodate and welcome senior clients.
- Team Training. Thoughtful care includes clear and compassionate communication and sensitivity to mobility or health challenges. Consider visual aids or written instructions when appropriate.
- Accessibility. Ramps or lifts; wide and clutter-free pathways and doorways for walkers or wheelchairs; accessible restrooms; seating with proper support; and ensuring electrical cords are out of the way can create an easy-to-navigate space and welcoming environment for seniors.
- Comfort and Relaxation. Soft lighting, soothing music, non-slip flooring, and a calm atmosphere help create a peaceful space.
- Personalized Services. Tailor treatments to individual needs such as gentle skin care and facials, haircuts for thinning hair, or relaxing massages.
- Health and Safety. Maintain high hygiene standards, using products gentle and safe for sensitive skin or health concerns.
- Convenient Scheduling. Incentivize seniors to come in during slow times in the salon, to help them avoid crowds and feel more at ease.