At the recent International Beauty Show-NY 2025, more than 200 beauty exhibitors came with the goods at special event pricing to be found only in the Javits Convention Center. (That's not even counting allllll the luxe stuff over on the spa side, where the concurrent International Esthetics, Cosmetics, and Spa Conference was in full swing.)
Naturally, savvy eventgoers snapped up the deals. Here were some of the 2025 show's hottest-selling shopping scores:
Aestelance Repair Mask
The heavy-duty damage repair everybody wanted was this intensive mask infused with soy proteins, hydrolyzed silk, and copper peptides.
Beard Octane Envy Beard Oil
This exhibitor brought a lotta beard oil, but it was the clean, herbal Envy aroma that sold completely out by day 2.
Glampalm Stiletto Flat Iron
This chic little number was a huge hit thanks to its hard-to-find dimensions: 0.3” wide x 0.4” high.
HOT TOOLS 24K Gold One-Step Hair Dryer and Volumizer
If there was a doubt that this multitasking hot tool is a salon favorite, this event should put that to rest. Hundreds of these ended up in stylists' hot little hands.
Keraffect Cream Leave-In
Active Keratin is the draw here: a special keratin extracted from the cysteine-rich wool of New Zealand sheep, which has superior elasticity and binding ability.
L3VEL3 Styling Powder
Greedy barbers gobbled up every day's stock of this go-to staple for volume and a matte finish.
Pibbs Lumina LED Salon Mirror
Because savvy salon owners know that lighting is erryyyyything.
Salonwear Custom Logo Capes
They're durable, they're roomy, they hold up to endless washings, and they come with your embroidered logo — checking every box for beauty business owners.
Stylecraft Instinct Clipper
A popular choice with the younger pros, it's bold and flashy, lightweight, powerful, and facilitates crisp, clean cuts with ease.
T. McDonald Level Up Eyeshadow Palette
Makeup fans snatched up this vegan, ultra-pigmented, blendable palette by NJ makeup artist Terry McDonald that's versatile for a wide range of skin tones.
And from the spa side ...
Bioline Jatò Age Beauty Secret The Cream
The luxury skin cream everyone wanted to try. Its hero ingredients are bioactive peptides, Undaria seaweed, and botanical stem cell extract.
Dermalogica Daily Microfoliant
An exfoliant you can use every day? Yes, please, especially if it employs a gentle rice-based powder to polish away dead cells, even out the skin tone, and leave skin baby-bottom-smooth.
ID Clinical Skin Care DM35 SunScreen 30 SPF
A daily SPF that plays well under makeup and won't clog pores? That won't last long among beauty and skincare freaks (and surprise, it didn't).
RapidLash Eyelash Enhancing Serum
This lash enhancer maintained its cult favorite status as event-goers couldn't resist its ophthalmologist-tested, peptide-packed formula.
Topicals Faded Brightening + Clearing Serum
A viral favorite in real time as well as online.
VOESH Pedi in a Box - Tangerine Glow
This all-in-one home spa pedicure kit walked out of the Javits Center in droves, especially in the brand's zesty Tangerine Glow aroma.