Pravana has introduced an updated and expanded version of its Pravana Care collection — vegan, salon-quality shampoos, conditioners, and treatments designed for color-treated hair.
The products protect hair color for up to 30 washes while addressing key concerns like dryness, frizz, and damage.
All are formulated with Pravana’s new proprietary ChromaSilk Color Shine Complex, which works by adjusting pH to seal the cuticle.
The Pravana Care collection is made up of six lines:
- Perfect Blonde — Uses soy proteins and purple pigments to tone down brassiness and leave blonde hair feeling strong and healthy.
- Moisture Marvel — Hyaluronic acid is the key ingredient that restores moisture to hair, leaving it nourished, hydrated and softer.
- Repair Radiance — Powered with Vitamin E to fortify strands, reduce the appearance of split ends, provide humidity resistance, and protect hair.
- Volume Vibrance — Formulated with Vitamin B6 to leave hair looking thicker and more resistant to breakage.
- Clear Cleanse — A clarifying shampoo that uses lactic acid to de-mineralize, remove product buildup and particulates, and deliver shine after just one use.
- Intense Therapy — Pravana's best-selling leave-in hydrating spray powered with hydrolyzed amino acids and Brazil nut fatty acids, to detangle and shield hair from thermal damage.
The new packaging features recyclable bottles and tactile markers for the visually impaired.
All Pravana Care products are vegan, cruelty free, and and without damaging ingredients such as parabens and sulfates.